Korean cosmetics conquered the hearts of consumers and companies from Occident few years. More are always cosmetics sold online or used come inspiration source for a beauty of detailed and complete routine coming that made from Korean women. For Cosmesidoc, has given the precious contribution Margaret Cheong Mei Yee, who is research profession in an Institute of Malaysia, the Malaysian Palm Oil Board. She explained some important steps that have brought the success of this type of cosmetics.
1. Which are the characteristics of Korean cosmetics?
Korean cosmetic brands are rapidly growing in the global market, along with interest in Korean culture, thanks to innovative products, beauty trends, quality and reasonable prices, catching the attention of customers overseas.
Korean herbal medicine cosmetics are also playing a leading role in promoting Korean culture worldwide. Korea is strong in beauty products that incorporate medicinal and pharmaceutical ingredients. There are the products using Korean herbal medicine prescribed in Korean medical literature, processed using scientific methods. These products are designed to suit the physical constitution and skin types of customers. For example, Sulwhasoo from Amore Pacific is the leading Korean herbal medicine cosmetic brand, promoting a luxurious image for Korean herbal beauty by employing the highest quality materials and ginseng extract.
One famous innovative functional beauty items from Korea is “Cushion Foundation”, a mixture of sun block, makeup base and foundation absorbed into a special sponge. These cushion foundation types have gained recognition from world-leading cosmetics companies. Cushion Foundation became a global brand success, changing skin care, make-up methods and cosmetic trends of women customers around the world. The product was developed by Amore Pacific in 2007 with a patent applied for and registered in the U.S., Japan, and China as well as Korea.
In addition, the soaring popularity of Korean cultural content, such as TV shows and K-pop songs, factor in to drive the global demand for Korean-made beauty care products. This is called the influence of hallyu or the K-pop culture wave. It is now expanding into the areas of fashion, cosmetics and other consumer goods. The significance of hallyu is so extensive that a new term of “K-beauty” was coined to represent the widening popularity of Korean beauty products. As Korean cultural content has become trendier around the world, overseas consumers have grown more preferential to Korean-made beauty products. This led to curiosity about the beauty products used by hallyu stars and to rising consumer demands for K-beauty items
2. Which are the beauty routine of Korean women?
The skincare in Korea is a multi-step process, a technique called Layering. The “many-step” Korean skincare regimen boils down to cleansing, exfoliating, treating, intensely moisturizing and applying plenty of SPF during the day or rich creams at night. The steps are started with product from very light viscosity and then ending up with thick viscosity creams. The key is daily prevention and nurturing, which eliminates any need for expensive facials.
Step 1: MAKEUP REMOVAL
Remove your makeup gently with cleansing oil or makeup remover because normal cleanser won’t be able to remove long-wear or waterproof makeup
Step 2: CLEANSING
Use gentle, circular motions with your fingers to massage and clean off the leftover makeup and cleansing oil from the face. Koreans believe that massaging the face increases circulation, which equals brighter skin.
Step 3: EXFOLIATE
Exfoliating with a natural scrub like the sugar makes skin soft and clean. Twice a month is sufficient, just concentrate on the t-zone or where blackheads frequent. When it comes to facial exfoliation, Korean women often believe less is more.
Step 4: TONING
Toning is an essential step. It is to help remove pollutants along with any residue from your cleansers, while also restoring your skin’s pH balance. It soothes and preps your skin to absorb the next step—the essence. Korean toners are less harsh and drying than western type (especially Clinique), which is why they’re called “refreshers”.
Step 5: ESSENCE
Considered the most important step to Korean women. For example, the Korean Missha First Treatment Essence, which many compare to the popular Japan SK-II Facial Treatment Essence. It affects skin on a cellular level, speeding your cell turnover rate which makes skin smoother and brighter. It also prep your skin to absorb the nutritive serum next. I’ve had the most noticeable results from adding essence to my skincare routine.
Step 6: SERUM
Serum are super-concentrated versions of essences, and are often referred to as serums, ampoules and boosters. The Korean Missha Time Revolution Night Repair New Science Activator Ampoule contains the key ingredient bifida ferment lysate like the western Estee Lauder Advanced Night Repair which helps brighten skin, fading sunspots, and smoothing fine lines.
Step 7: MASK
Sheet masks, sleeping mask or gel mask are a twice-a-week ritual, or more if your face is very dry. The wet, papery sheet mask are soaked in ingredients, which they in turn soak into your skin. Some masks contain from avocado extracts, lemon extract, kiwi, snail mucus extract or Vitamin E (Innisfree It’s Real Squeeze Mask) . Masking force your skin to absorb the nutrients and moisture better than if you just applied a cream or serum before the product has a chance to evaporate.
Step 8: EYE CARE
Tapping eye cream or gel around the eye leads to better absorption of the product, and eliminates any pulling.
Step 9: MOISTURIZER
Korean’s moisturizer is termed as emulsion which is flowy and light. Generously massage the light emulsion with gentle strokes so that it really, truly, penetrates into your skin.
Step 10: NIGHT CREAM/SUNSCREEN
By this point your face feels supply and your skin has major shine—or as Korean women like to call it, a dewy, “moist glow”. The point is, your skin needs to stay hydrated as you recharge overnight. Seal off the goodness from essence, serum, moisturizer with a heavier night cream. If it’s morning time, skip this and go straight to sunscreen.
3. Why do you think this kind of products has conquered Europe and Occidental world?
I think the Korean products has already permeate the Europe and world market from the acceptance of its innovative functional “Cushion Foundation” which started off from Korea. The concept has gained acceptance in famous brands and we can see replica of “Cushion Foundation” such as “BB Cushion” being sold worldwide.
Although Korean medicinal herbs such as ginseng extract creams are slow to permeate the market, we can see the Korean government initiative in promoting ginseng-based skincare.
4. Do you like korean formulas? Which are your favourite cosmetics?
I am using Laneige Sleeping Pack as my weekly mask to give a boost of instant hydration. My current favourite is Korean Missha First Treatment Essence and Missha Time Revolution Night Repair New Science Activator Ampoule as the pricing is reasonable and the quality is at par with other branded products.