Collaborations

There are many ways to build partnerships between cosmetics brands and those involved in online outreach or promotion. Some collaborations work better than others; some begin without a clear, shared mission, whilst others are founded on values capable of enriching the internet with valuable, long-lasting content. Mara Alvaro works to bring out each brand’s distinctive value and the best of its products through professional information and responsible promotion. Below are some of the collaborations that best represent her working philosophy.

Mara Alvaro has worked with QVC Italia, a leading player in video commerce and multi-channel retail, helping to create informative beauty content aimed at a broad and diverse audience.

During the collaboration, she produced a series of short beauty segments focusing on skincare and proper beauty routines, which were broadcast during live TV shows and also adapted into short clips for QVC’s official social media channels. Mara’s contribution centred on her ability to make beauty topics and daily skincare routines accessible, transforming them into clear, useful and credible content for the public. The video on the night-time beauty routine, for example, provides a step-by-step guide to an evening routine designed to promote skin wellbeing, with a practical and informative approach consistent with Cosmesidoc’s philosophy.

‘Train Your Skin’ with Astra Make-Up was a journey of learning, sharing and discovering the Astra Skin range alongside creators and influencers. The collaboration gave Mara Alvaro the opportunity to share her expertise in active ingredients, textures and, more broadly, cosmetic culture, helping to make the product narrative more informed, clear and in-depth.

As part of an event organised by dm, a retail chain specialising in beauty and personal care, Mara Alvaro took part in a session offering skincare advice and discussion aimed at women. The event brought together journalists and influencers keen to learn more about the most suitable facial treatments for different skin types, turning the occasion into a forum for sharing beauty knowledge, listening to participants’ needs and providing personalised guidance.